Former nightlife king plans to open private club in Noho
By Steve Cuozzo October 15, 2018
A handsome Noho building that was once home to buttoned-down Brooks Brothers will soon be home to fashion-forward high-earners — but the action will all take place behind closed doors.
A company led by former nightlife king Scott Sartiano has signed a 15-year, 20,000 square-foot lease for an exclusive private club at 0 Bond Street, a boutique office and retail property owned by Paramount Group, The Post has learned.
The three-level venue, to be called Zero Bond, will be a members-only “urban lodge and social workplace,” Sartiano said. It will boast a “curated constellation” of experiences including “world-class dining,” a bowling alley and other facilities for high-achievers. Members will also have access to a rooftop terrace.
Construction is to start in December and the venue is to open in spring 2019. Design firm Studio Sofield is crafting the space.
Sartiano’s habitues are more likely to wear Armani or Diane von Furstenberg than traditional Brooks Brothers. His name was often on Page Six as the founder of celebrity-infested venues such as 1Oak and the Butter restaurant group. But he sold his interest in them a few years ago.
Since then, he’s launched a health-focused NoHo eatery called Broken Coconut, which has drawn its own boldface customers including Leonardo Dicaprio, Bella Hadid and Jonah Hill.
Now, Sartiano’s taking a crack at the much larger but less public venture at 0 Bond Street, which is also known as 670-674 Broadway.
The rent is just under $2 million a year, Sartiano’s rep said. His company, ZB Noho LLC, was repped in lease negotiations by Current Real Estate Advisors’ Brandon Charnas and Adam Henick.
The five-story, 1873-vintage building was originally a Brooks Brothers store and factory. Publicly traded Paramount Group bought it for $112 million in 2015. It modernized the property’s systems and restored its original handsome facade. An Equinox fitness club is on the ground floor.